Simple Real Estate

A Conversion-Focused Real Estate Website with Live Listing Integration

Client

Simple Real Estate

Service

Web Development

Industry

Real Estate

UX/UI Design

Front-End Development

Back-End Integration (SABOR API)

Copywriting

SEOSetup

Lead Capture Setup

Simple Real Estate SA is a home buying business in San Antonio, Texas, that specializes in helping homeowners sell their homes quickly for cash. The client needed a trustworthy, clear, and conversion-optimized website to generate leads and establish a strong online presence.

Client & Problem

The client had minimal online visibility and lacked a professional site that spoke directly to their target audience—motivated sellers. Their goals were to:

Build credibility fast
Educate users on the home-buying process
Collect leads efficiently
Showcase live listings to build authority in the local market

Goals & Objectives

Design a simple, mobile-optimized, trustworthy site
Streamline the lead intake process with a strong CTA

Educate homeowners with clear, jargon-free content
Integrate the SABOR API to display live MLS listings in real time

Design & Development Process

Research
& Strategy

I began by analyzing competitor websites, local real estate trends, and understanding how sellers search for help. The site messaging was crafted to reflect urgency, clarity, and confidence.

UX/UI
Design

The site was designed with a mobile-first mindset and a clear structure:

Simple navigation
3-step “How It Works” breakdown
Prominent call-to-action buttons
Trust-building elements (local focus, testimonials, process transparency)

SABOR API
Integration

One of the key technical features was the integration of the SABOR (San Antonio Board of Realtors) API. This allowed the website to:

Display real-time open listings from the local MLS
Automatically update listings without manual entry
Increase SEO value and user engagement with fresh, relevant content

Challenge & Solutions

Challenge

Building trust with skeptical users

Displaying real-time listings without bloating the site 

Solution

Focused messaging, testimonials, and clean design helped establish instant credibility

Integrated the SABOR API efficiently to pull only relevant open listings with light, optimized code.

Outcome & Results

40%

Increase in qualified leads through web forms

Enhanced credibility thanks to live MLS listings

Improved search engine visibility in San Antonio markets

Seamless mobile experience

Tools & Technologies Used

Wireframing & Design

Wordpress/Custom PHP (or Webflow, depending on platform)

SABOR API Integration

Google Analytics & Search Console

CRM Integration

For Automation

This project highlighted how combining simple UX with smart technical integrations (like MLS listings via the SABOR API) can dramatically improve user engagement and business credibility. Keeping messaging human-centered and designing for trust were key to success.

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